Define and Attract Your Ideal Client In 3 Easy Steps
Many of us mompreneurs get into business before having a clear definition of who our ideal client is. And if we don’t know who our niche is, who does? I'm a big proponent of "the law of the attraction meets marketing" as a way to attract the right clients and the right business opportunities for ourselves without having to do a ton of hunting and prospecting.
Defining and Attracting the Ideal Client:
If you are showing up in a way that says: • You know who your ideal client is, • You know what you have to offer, • You know what is valuable to your ideal client, • You know that person’s top needs... ... chances are that your ideal client will find you because they’ll be searching for exactly what you show you're offering. So, who is your ideal client?
Step One: Define
There are many different ways to define this, so let’s use some broad brush strokes here: • This ideal client is a person who needs what you have to offer. • This person also has the money to pay for you and they can pay you on time and according to your terms. • This person also sees the value in what you have to offer and respects you and your work. That seems simple right? It is.
The Ideal Client Checklist
Spend some time defining and identifying your ideal customer. Get out a sheet of paper or start a spreadsheet and thoughtfully construct a right person profile.
Step Two: State Your Intentions
Now, take a look at your business statement. Your business statement defines your business in terms of who you are, your values and priorities, what’s most important to you and what’s the best part about your business that you want to share, sell and make money with. Does your unique business statement reflect your ideal client? And does it say how your business service or product can add value to their life? If not, update it now to include these two points.
Step Three: Go Get 'Em
Now, that you know who your 'right people' are, you can attract them with your website, your about page and your business statement. Here are some other places to look: • Twitter • LinkedIn • Facebook • Niche forums • Niche blogs • Places they hang out
Who is your ideal client? Share with us in the comments.