Creating Fame: An Interview With Laura Roeder

I've been a huge fan of Laura Roeder's for years - she is a marketing genius who has built a seven-figure empire for herself in a very short time without any paid advertising. (Like, whoa.)So I was uber-excited when I heard she was relaunching her better-than-ever flagship program, Creating Fame, in which she teaches all of us her marketing magic.I asked Laura if she'd share a bit about the program with us and she graciously agreed. :)If you're ready to end the "feast or famine" cycle of business, read on.HOWDY, LAURA! WOULD YOU PLEASE TELL US A BIT ABOUT CREATING FAME?Creating Fame is my cornerstone product.It’s a step-by-step system for quickly getting known as the go-to person in your field. The course is an online live multimedia video-based training program.Everything is contained in a private members-only community site and I lead live group calls to guide you in applying Creating Fame to your unique situation. WHY DID YOU CREATE THIS PROGRAM?When I was a graphic designer with my own design agency, I was always finishing one project only to be thrown back into the routine of searching for my next client. I was going to networking events and sending out proposals right and left. I wasn’t in control of my own income stream and was stuck in a cycle of feast or famine. It wasn’t fun.What I soon realized is that the secret truth is that YOU actually control how well-known you are, and whether or not you are famous in your field is totally up to you. When you’re famous in your field, clients come to YOU instead of you having to spend all of your time hustling and struggling to seek them out.And that’s exactly why I created Creating Fame. I teach small business owners a few key online strategies that will make you the go-to person in your field, so that you can count on leads coming to YOU and stop the feast-or-famine cycle of prospecting.WHO IS THIS PROGRAM FOR?Creating Fame is for that entrepreneur who’s filled with talent and passion and is looking for a lasting marketing and promotion solution to share it with the world. Ideal members are solopreneurs or small business owners who need something that will get them results without a dedicated marketing team working around the clock.I HEARD YOU SAY IN YOUR LATEST VIDEO THAT YOU'VE GROWN YOUR BUSINESS TO THE 7-FIGURE MARK IN JUST 3 YEARS WITH NO PAID ADVERTISING. THIS IS INCREDIBLE TO ME BECAUSE IN 2006, I SPENT $30K ON HIRING A PUBLICIST AND PLACING 6 MONTHS OF ADS IN PREGNANCY MAGAZINE, with LITTLE ROI. DO YOU THINK IT'S POSSIBLE FOR MOM ENTREPRENEURS TO HAVE THE SAME SUCCESS THAT YOU'VE HAD JUST BY USING WHAT THEY LEARN IN CREATING FAME?Absolutely!When you advertise someone has to see the ad in a magazine, write down the URL, go over to their computer, and look up your website.Creating Fame is all about being featured online where making a purchase is just one click away. That’s why entrepreneurs often see such a high ROI from online activities, even if the overall reach is smaller than traditional media.I’m not saying there’s anything wrong with paid advertising - this year I’m getting into it as another avenue to grow my business. But I had zero dollars when I started so I was kind of forced to figure out a different way to do things.WHAT IS THE TIME INVESTMENT FOR CREATING FAME?The time to go through the actual classes is only about 5-6 hours.However, Creating Fame is a marketing strategy that you’re going to continue to employ over the life of your business. It was designed for people who are their own marketing team, so it’s definitely do-able for any business that does not have a big staff or a big budget to enact their marketing.HOW MUCH TIME OR MONEY COULD SOMEONE SAVE BY TAKING PART IN CREATING FAME?I think the biggest savings is from a financial standpoint. As you mentioned above, it’s incredible to me how much people waste on activities that don’t bring in business. Magazine ads are a great example - ad sales people will keep you buying by telling you that people need to see the ad more than once in order to take action. That is BS! If your ad didn’t work, it didn’t work. But all too often people keep throwing good money after bad.What’s cool about Creating Fame is all the strategies I teach are free or extremely low-cost to implement - so you’re not learning how to spend money, you’re learning solid marketing techniques that build upon themselves and will continue to bring in leads over the life of your business.AND FINALLY, WHAT DO PEOPLE NEED TO TAKE PART IN CREATING FAME?You need to have something to sell.Creating Fame can be used just to build up an audience/fanbase but I’d much rather see people creating an audience of BUYERS. I personally think that building a community and hoping to figure out monetization later is a really bad strategy. Figure out what you’re offering, then use Creating Fame to get it off the ground or make it go big.Thanks, Laura!

If you're interested in Creating Fame for your business, then visit the Creating Fame page now where you can learn more about the program and sign up.