Get on the Shelf with Walmart

Walmart just announced the launch of Get on the Shelf, the first contest of its kind from a major retailer.Anyone can enter Get on the Shelf for the chance to get their product sold on Walmart.com and even in Walmart stores. Any product in any category currently covered by Walmart is eligible ranging from housewares and electronics to toys and apparel.The nationwide contest from WalmartLabs is similar to the popular American Idol television show, where contestants will create videos of their latest inventions and the public will vote online for the winners.So, what can you win?

• Featured placement on Walmart.com
• Valuable marketing support
• Advice on scaling up
• A spot on Walmart store shelves!

“Walmart has the best products at everyday low prices but we know there are some great undiscovered products that have not yet reached our shelves,” said Venky Harinarayan, senior vice president of Walmart Global e-commerce and co-head of @WalmartLabs “For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer.  Today, we are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.”For more information, rules and an introductory video about Get on the Shelf, visit http://getontheshelf.com.