The Ultimate Pinterest For Business Checklist, Part II
The other day in part one of this two part 'Pinterest For Business' series, we shared tips to enhance 'your brand' and 'your pins' to help you with your Pinterest business presence. Today, we're showing you how to optimize your boards and your marketing for maximum effect. 
Freshen Up
Are your boards... bored? A bit of tidying up can help maximize your pins' effectiveness and keep them relevant. Board popularity changes, check your analytics, then rearrange your boards with the most popular on top. You can do this very easily by dragging them where you want them.
What's In A Name?
It’s fun to come up with kitschy names for your boards, but it may cost you viewers. Make sure your board names are clearly congruent with the subject matter. For example, a board dubbed 'Business Tips' is far more likely to be found than one called 'Biz Shizz'. (I've seen it happen.)
Use Categories
All of your boards should have categories. If you forgot to choose a category when you created the board, you can always go back and add one. Just click on the board and hit edit. Some pinners choose to browse via category and this tip will better position your board to be found in those searches.
Clean House
Ever look back at stuff you pinned awhile ago and cringe? Me, too. From time to time it's good practice to go through and purge old pins that are either no longer relevant or appealing. Outdated content, a passed fad, an ended contest or promo, or something you no longer abide by should all be among the first to go.
If the board fits...
Sometimes you have a pin that fits nicely into more than one board- and that's ok. While you can share a pin in more than one board, you should't have multiple instances of the same pin on the same board. Take a few moments to scroll through your boards and delete the duplicates. You can either repin them to another relevant board or keep the pin that has the most likes and/or repins and axe the other(s).
Turn Heads
Your board cover photo is a great way to garner the attention of someone perusing your board grid. It's also a good idea to change them up from time to time to keep them fresh. Your best bets are images that are eye-catching: choose graphics that are interesting, colorful, and just beg to be clicked.
Size Matters
Too SmallSometimes you gotta streamline. Don't dilute board popularity by having several boards no one topic where a single board will do. If you have just a handful pins in a single board you can move them to another board. Or, if you've tired of them, you can delete them. While the pins disappear from your boards, they'll remain active by those who re-pinned them. Too BigConversely, sometimes you may have a board that's growing a bit out of control. When a board houses an overwhelming number of pins, it's less likely a viewer will go through them all. Sometimes it's better to lighten the load and segment things out a bit. Scroll through the board to see which subcategories jump out at you and make new boards for those. For example, a board entitled 'Food' may be broken down into three smaller boards like, 'Appetizers', 'Main Courses', and 'Desserts'. At the end of last year, Pinterest made it much easier to move pins between boards. Here's how:1. Go to any of your boards on the web2. Click 'Move Pins'3. Select up to 50 pins to move4. Pick a new board for them 
Promoted Pins
Pinterest is currently beta-testing Promoted Pins. These are regular pins that have paid for featured placement. Learn more and get on the waiting list, here.
Get inspired
Click here to see how some big brands are using Pinterest to take their businesses to new heights.
Focus research
On the top of your Pinterest analytics page, you'll see a tab that says 'Your audience'. Click it to get more information about your followers. From demographics, to interests, you can use these stats to hone in on people who repin your pins and check out their boards. What else are they liking? See any common themes? Is there something you work on to increase interest and virality?
Timing is everything
There are plenty of studies out there that share their insights into the ideal pinning times, but as a brand-brained person I feel that everyone's audience will have a different answer. To get a better gauge, check analytics to see what days and times most of YOUR repins occur. This will depend on who your target market is and how they spend a typical day. If your audience typically spends Monday through Friday from 9-5pm in an office setting, it's less likely they'll be perusing Pinterest during those times. If your audience consists mainly of those spend the day in a less traditional setting, you'll probably benefit from pinning around 2-3pm when the afternoon lull begins to set in. A blog post on Pinterest broke down the most popular pin trends by days of the week: Monday | The week starts with good intentions in fitness. Tuesday | Next up, gadgets are all the rage in technology. Wednesday | A little something to get through the week — inspirational quotes. Thursday | Threads lead Thursday with fashion. Friday | GIFs bring some comic relief to the end of the week with humor. Saturday | Summer vacations are top of mind with travel. Sunday | The week closes with food and craft ideas.
Spread Things Out
Now that you've got a handle on your own ideal pin times and topics, you can get to work scheduling some optimized pins. Robovy is a great, affordable scheduling tool that allows you to take control of what you share and when for maximum benefit for your audience. That way you don't have to watch the clock and stop what you're doing to pin during your 'peak' times.
Lead The Way
Share your Pinterest URL everywhere: Add a Pinterest button or widget to your website and blog. Here's how to build one. Add to Facebook with this handy little app. Add a link in your email signature. There's also an option at the bottom of everything you pin that allows you to save your pin while simultaneously tweeting the link.
Wanna see how you're doing?
I mentioned Pinterest analytics earlier. Use them , they're a great source of information. For more, you can also check out third party analytics sites like: PinreachPiquora &Curalate OR You can type the following into the address bar and easily find out what’s being pinned from your site: http://www.pinterest.com/source/yourdomainname.com/
Be Good
Keep current on Pinterest's Business Terms of Service at all times. Sign up for notifications to be informed when they're updated. If you haven't done so yet, be sure to check out Part 1 of the Pinterest For Business series, over here.
In the comments, we'd love to hear your successful Pinterest For Business tips.