24 Simple Ways To Thrill Your Customers

There's a good chance that within your marketplace, you're not the only game in town. With all the competition out there, it's easy to get lost in the shuffle. Customer satisfaction needs to be a top priority. When it comes to wooing potential customers and keeping existing customers happy, it comes down to the details. People want to feel appreciated, and it's the personal touches that will often make the biggest difference. Happy customers become staunch advocates. As brand evangelists, they come back often and usually refer you to their friends and colleagues. An unhappy customer will do just the opposite, potentially costing you business. It's probably much easier than you think to make yourself a front-of-mind choice for your right people.  Here are 24 things you can do to create customer satisfaction, grow your business, and build a loyal clientele: 

• overdeliver whenever possible
• consistently provide valuable content with your own spin
• personally respond to comments on your blog and social media & blog
• send handwritten thank you notes

“In business you get what you want by giving other people what they want.” – Alice Foote MacDougall

• always keep your branding consistent (so they know they're in the right place)
• host giveaways/freebies
• have a referral, loyalty, and/or affiliate program
• send a note on their birthday or an anniversary (first purchase, email sign up, etc.)

"The goal as a company is to have customer service that is not just the best but legendary." – Sam Walton

• personalize your communique, using their name whenever you can
• offer exclusives (codes, downloads)
• share 'secrets', free resources, deals, insider knowledge, etc.
• make yourself easy to contact

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

• keep things easy organized (project management/streamlining), starting with your intake process
• use a conversational tone throughout your copy
• give them priority (1st to know)
• provide prompt and thorough answers to their inquiries

“One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn

• refer them to others
• offer an affiliate program, we use SendOwl
• work tirelessly to solve their problems and meet their needs
• make it a two-way street, give them a shout out on social media

“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” – Steve Jobs

• have clearly stated policies (like this)
• address all of their objections
• continue excellent service after sale
• make it about them- ask what they want, then listen

What do you think- Did we miss anything? How do you create an exquisite customer satisfaction experience?