Spotlight on Mona Bijoor

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Mona Bijoor is a partner at King Circle Capital LLC, an investment firm, where she has holdings in real estate, franchises, start-ups, and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers.

Mona’s experience as a brand consultant for the fashion industry and within buying departments for global retailers inspired her to create JOOR in 2010 to solve some of the incredible challenges and time constraints she encountered during her career. By 2016, she had grown the company to process over $10 billion in gross merchandise value. Based in New York City, Mona expanded to offices in Los Angeles, London, Paris, Milan, Sydney, and Melbourne, increasing the team to one hundred employees worldwide. Clients include Neiman Marcus, Harrods, Michael Kors, and Kate Spade. While at JOOR, Mona was recognized by Crain’s 40 under 40 and Wharton’s 40 under 40, as well as receiving the Big Apple Entrepreneur of the Year Award. She is a frequent contributor to TechCrunch, Entrepreneur, and HuffPost.

Mona earned a BA from the University of Pennsylvania and an MBA from the Wharton School of Business. She currently lives in Brooklyn with her husband and two daughters. 

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